Neonalab

Content laboratory

The same rules
for everyone

Product descriptions are always lobbied: everyone praises themselves and keeps quiet about the inconvenient. We describe by protocol — the same set of fields, and every claim with a source and a date.

Registration opens by invitation. Leave your email and we will send one message when it opens.

We do not conduct physical, laboratory or medical product testing and do not replace an accredited laboratory. “Laboratory” here refers to a method of working with content, not to measuring with instruments.

Specificationfelt hat · uk
Composition
wool 100 % independent protocol · XYZ Laboratory · 2026-09-01
Country of manufacture
Italy claimed by the manufacturer · not independently confirmed
Cleaning temperature
no data source not found — confirmation needed
Assembled from confirmed fields. No model was involved in this text.

The third row is neither an error nor a flaw of the product. It is the absence of our knowledge, and it is named plainly, not painted over.

18of agent departments: from brief to publication
6publication channels from one plan
10languages for describing one and the same product
1a fact base for every surface — the description does not contradict itself
0claims without a source and date

Niche

One set of facts — every description surface

Specification, product card, ad copy, user manual, avatar script. Today these are written separately and start contradicting one another. Ours come from one base — so a contradiction is technically impossible.

Fact base

  • composition · wool 100 %
  • weight · 94 g
  • sizes · 56–58
  • country · Italy
  • manual work
  • cleaning · none
  • resource · none

Full colour — confirmed. Empty — no data.

Specification

Assembled by deterministic code. Confirmed fields only; a manufacturer’s claim never gets through.

no model

Product card

Copy for a shop and a language. The model writes; the detector flags unverified claims.

model + detector

Ad copy

Per channel and format. Promises of results and medical claims are cut by a rule, not by eye.

model + detector

User manual

For software and hardware: steps, limits of use, what to do when it does not work.

model + detector

Service description

What is included, what is not, deadlines and terms — with the same set of fields as products.

no model

Avatar script

The same fact base, voiced. The avatar does not invent personal experience it never had.

model + detector

How we differ

Three states, and they do not mix

Almost every description presents a manufacturer’s claim the same way as an independently established fact. The difference disappears — and with it the ability to verify.

Protocol

Three flasks, the same conditions

A product is praised not by lying but by choosing what to mention. So the set of fields is published before the comparison, and everyone goes through all of them — staying silent about an inconvenient field is impossible.

The set of fields is fixed in advance · the same for all three
FieldFlask AFlask BFlask C
Resource, cycles800none1 200
Repairability4 / 107 / 10none
Update period5 years2 years3 years
Repair costnone190240
Warranty24 mo12 mo24 mo

There is deliberately no overall score. The moment “8.4 out of 10” appears, the weighting of fields becomes a product — and first place can be bought. Priorities are set by the reader.

To whom

For those who must write but need not know how

Personal blog

A person runs a page and cannot write copy or edit video. The departments do it for them — without an invented life.

Shop

Hundreds of product cards, ten languages, and the description must not contradict the specification. One fact base for every surface.

IT product

User manuals, feature descriptions, release notes — exactly what the program does, without promises around it.

Service

What is included and what is not, deadlines, terms. By the same protocol as products — because just as much is hidden here.

Virtual office

You enter an organisation, not a form with fields

Five wings and coordination: strategy, production, publication, money, rights. Agents carry out the roles — and they do not pretend to be people: no names, no photos, no “Ivan is typing.”

Strategy

  • Brief
  • Strategist
  • Researcher
  • Knowledge

Production

  • Description
  • Copywriting
  • Production
  • Quality
  • Concept

Publishing

  • Site
  • Inbox
  • Measurement

Money

  • Media plan
  • Buying
  • Optimisation

Rights

  • Rights
  • Legal prep

Coordination

  • Orchestrator

● works   ● works partially   ○ not connected yet. No department writes “we’re working on it” without a reason and a deadline — and that is the main office rule, because the office is very good at hiding the status.

Limits

What will not be here

Product in development. There is no public registration yet, and the page does not hide that.

The department structure and what each one does — office map.